Advertisers spend less on print

Jun 16 2016

Advertisers spend less on print

Mon, 13 June 2016 
A vendor organises newspapers at her stall near Phnom Penh’s Wat Lanka in 2013. Hong Menea

Advertising budgets are getting bigger, but an increasingly smaller share of the revenue is going to traditional print media, with 2016 shaping up to be an exceptionally lean year, new market research shows. According to unpublished data by regional market research firm Indochina Research, the advertising revenue of Cambodian newspapers and magazines declined sharply during the first quarter of the year, contrasting with a steep rise in spending on television advertising [Please Read More: http://www.phnohttp://www.phnompenhpost.com/business/advertisers-spend-less-print